The 3Cs of Successful Content Communication: Clear, Concise, Consistent

The 3Cs of Successful Content Communication: Clear, Concise, Consistent

Communication, when seen up in the dictionary, means sending and receiving signals. But when you are communicating your content, it may not be so simple at all. The person who is on the other end of the world should get all the information just by reading the content. To make sure there are no lapses in communication, your content must check the boxes of three criteria. These criteria make sure that the content that is raised from your end is legible to be assessed by the readers. These criteria are -

1. Clarity - The main information or the key points that are wanted of your audience to grasp from your content should be red-lettered in the content generator’s mind. The content must be presented in a way that there must not be any doubts while reading it. The technical jargon should be avoided completely as the audience may or may not know its meaning. The preceding happenings should be mentioned, if necessary, as it helps the readers make connections in their brains and relate to the content more easily.

2. Conciseness - short and direct sentences are the way to go for successful content communication. When you add less words, your audience can focus more. Copious details on something lead to baffling. Also, stick to simple language. Keep the content to the point. Don't let non-essential words sneak in. Writing the information in points also helps. Try to write the important information in bold or Caps Lock.

3. Consistency - consistency generally means two things: repetition of points and frequency. To communicate well both of these meanings should be taken seriously. You should not hesitate from repeating your points to the audience. It only helps you to make sure that the key point is put across and the other person has grasped it with repeated attention. When it comes to frequency, you should be duly active to remove doubts or to give responses or even for general communication. When you communicate daily, you start communicating better with the audience, over time. Just by keeping these three things in mind, you will be able to communicate your ideas across with greater ease and in a more effective way